For Expert Digitizing and Award Winning Embroidery Since 1973

1973 - 2004
Brief History

Brief History of
Crown Embroidery Ltd.

  Theo Kroon started business supplying Jacquard Cards and Embroidery Samples to the Apparel Industry in May 1973 in a workshop build behind his home in Avondale, trading as "Crown Embroidery Jacquard Cards". On 28 November 1975 his wife Shirley joined him and as the business expanded, an embroidery machine was purchased, staff was taken on in 1977 and Crown Embroidery Jacquard Cards started doing Contract Embroidery for the Apparel Industry in New Zealand.
  1977 was also the year that Crown Embroidery Jacquard Cards started supplying Jacquard Cards to the Industry in Australia.
  In 1981 the business expanded again. The name was reduced to "Crown Embroidery". A $90,000 Electronic Punching System with editing and full conversion capability was purchased.
Later that year Crown Embroidery purchased their first Electronic Multi-Head Embroidery Machine and moved into commercial premises located in White Swan Road, Mount Roskill, AUCKLAND.
  In 1989 the shop in Mount Roskill became to small and the business moved to a more central location at 376 Great North Road, Grey Lynn, AUCKLAND.
  Crown Embroidery was registered as a Limited Company in January 1990 and 1993 saw Crown Embroidery become the First New Zealand Embroidery Company to win a First Prize in the prestigious "Stitch-Off" Embroidery competition held in the U.S.A.

Shirley and Theo with Prize winning Embroidery

The following year not only Two First Prizes, but also the "Grand Prize" followed this in Europe for Excellence and Creativity in the "1994 Grand EuroStitch Embroidery Competition".

1995 saw another First Prize in Europe and this was also the year their son Mark joined the company looking after the Clients and the Accounts.

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Brief History | 2004 - 2018 | Pricing Special | Artwork - Delivery

To contact us:


Crown Embroidery Ltd
Unit 47 / 36 McLeod Road, Henderson
AUCKLAND, New Zealand
Phone: +64-9-838 0985

Last modified: 20 October, 2018 by Theo W. Kroon.
Copyright © 2000 Crown Embroidery Ltd.
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